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SERP’s Up | What exactly is "helpful content"?
SERP's Up SEO Podcast
How Google Defines Good Content
The easiest way is to look at the pages that are already ranking well for that query and take inspiration from them. And then last we have to pay attention of course to how Google defines great content. Here are some of the most important things Google has said that they care about. There's EEAT, Experience, Expertise, Authoritativeness and Trustworthiness. The biggest question is, does the content satisfy the users needs? Which comes back in large part to search intent.
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