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Shireen Smith - The new rules of branding, strategy and intellectual property
Let's talk branding
How to Include IP in Brand Strategy?
i'd love to know your take on how can we include ip in our brand strategy. More like, what do we need to watch out for? Any ideas on that? Well, i think i a lot of it is about ambitions of the client, sir. What are they trying to do? Where are they try to go? Because there's no point creating something unique if you don't protect it. So as far as possible, you want to be uniquely identified by whatever identifies your using and that means starting off by owning it in some shape or form.
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