The Importance of Understanding Yourself

The other issues I'm curious about is it essentially that you're devaluing. Well okay well I'll get to the other issues then I'll just have a list here. So number one is just the infrastructure stuff. Number two is I think this is one of those things where customers don't understand themselves very well. It's much easier to think about that article I wanted to read I didn't because it required a subscription versus this world where actually every single article you're forced to make a decision.