How I Built This with Guy Raz cover image

Advice Line with Norma Kamali of Norma Kamali (2024)

How I Built This with Guy Raz

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Crafting a Fashion Brand: Challenges and Insights

This chapter explores the journey of establishing a British eyewear brand, emphasizing the balance between creativity and business acumen. It discusses the crucial role of storytelling in branding, alongside strategies for attracting investments while maintaining the brand's core values. The conversation highlights the importance of personal connections, social responsibility, and innovative marketing in reaching both younger and older demographics.

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