The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 438: Webflow CEO Vlad Magdalin on Building an Enduring Company, One Hard Lesson at a Time

The Official SaaStr Podcast: SaaS | Founders | Investors

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The Importance of Having a Demo Site

The founders of playground.webflow were co-workers at Intuit. In 2013, they decided to shut down the company and focus on a demo site for their new product. The website was not an actual product; you couldn't actually do anything with it. "It just felt like such a Hail Mary because you know A, it's not a product that people would pay for," he says. 'That is something that i still regret not doing'

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