Tetragrammaton with Rick Rubin cover image

Michael Cohl

Tetragrammaton with Rick Rubin

00:00

Intro

This chapter delves into the strategic choices made in entering the merchandise business, particularly the effort to secure rights tied to major artists like Michael Jackson. It highlights the competitive and complex landscape of music promotion during the height of the 'Thriller' era, emphasizing the challenges of negotiations and market potential.

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