Greg McEwen: Before there was a book, before you were teaching the world how to become an entrepreneur, way back, you started ways. The short answer is that I hate traffic jams, right? And when I get into frustrating situations, I will always try to figure out if there is a way for me to do something, to change that. If you want to learn faster, understand this formula more deeply, and increase your influence, Teach an idea from this podcast to one other person within the next 24 to 48 hours.
Many entrepreneurs fall in love with their products, services, their ideas, but according to my guest today, this is wrong. What Uri Levine argues is that you have to fall in love with the problem, not the solution. Uri is a passionate entrepreneur. Unicorns, which are companies that reach valuation of more than a billion dollars, are rare, but Uri has built two. He is the co-founder of Waze, the world's largest community-based driving traffic navigation app with more than 700 million users to date in which Google acquired for more than a billion dollars. In our conversation today and next week, he reveals the formula that drove these companies to compete with industry veterans and giants alike. By the end of this episode, you'll be able to be more relevant and valuable to your customers than your competitors.
Learn more about Uri here: https://urilevine.com/
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