SPI 116: Copywriting Tips and Formulas with Kevin Rogers
The Smart Passive Income Online Business and Blogging Podcast
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Identify, Struggle, Discover, and Then Call to Action
Kevin Rogers: Identity, struggle, discovery, and then result. The call to action is huge. How do we capture people's attention with headlines? And how can we best do this? He says the New York Post has some of the best headline writing in the world.
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Transcript
