Can GenAI actually change how people shop? | Reimagining Retail
Behind the Numbers: an EMARKETER Podcast
00:00
The Evolution of Shopping: Trust, Technology, and Consumer Engagement
This chapter explores the transformative potential of agentic AI in the shopping experience, emphasizing the importance of consumer trust and the psychological enjoyment derived from shopping. It discusses the delicate balance between automation and the active involvement of consumers in their purchasing decisions.
Transcript
Play full episode
