4min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Five Irrational Fears

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Fears That Keep Agency Principles Up at Night

"I don't think of myself as a particularly good salesperson," he says. "What I'm selling, I really need to feel like what I'm selling is special or different" The last item on your list is the fears that keep agency principles up at night", she adds. 'If we don't acknowledge some of the struggles we have every once in a while with the right people, then the word is not authentic'

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