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What is Algorithmic Oppression? | Safiya Noble | Keyword

Theory & Philosophy

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Are There New Opportunities for Discriminatory Images and Messages?

The kind of discrimination that is facilitated and in many ways cultivated by a these algorithms aren't actually new. They, in fact, are just another way by which old forms of discriminary, discriminatory beliefs come to be packaged and disseminated to a broader public. And one of the examples that she gives in the book is from a black hairdresser. She found that there there was a big reduction in the amount of people that would actually show up at her establishment. Now because it might not be totally new doesn't mean that there are now not new opportunities afforded by these kinds of discriminatory acts,. or discriminatory images and messaging that gets distributed.

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