Custom Tracking in GA Four

Google has two names for these types of events. Google is not actually going to do the work for you, though. Most of them will require Google Tag Manager but there's also a built-in custom event creation tool within the GA4 interface. You can create those custom events and name them however you want. For example, on the root and branch site, I've got some like an event set up for anybody who clicks to go to YouTube. It's going to fire this event that says YouTube, any click, right? That's an event. The recommendation is just the name.