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The Importance of Confidence
Jarvis: A lot of times we confuse, we say, oh, this prospect, they have an objection. But nine times out of 10, what that comes back to is there's a credibility issue going on. They don't trust you. It's normal for them to have questions and concerns but almost always this stems back to a lack of credibility. There's something that you've done that has taken away credibility or alternatively, you haven't demonstrated enough credibility in the relationship.