Friction
TED Radio Hour
00:00
The Problems With Viral Platforms
Friction is these signals that help you slow down so that your brain can actually process what it's receiving. And that's not how these platforms are designed. I mean, it's kind of antithetical to how they make their money. This is a world optimized for frictionless virality. If you want to be able to compete with the world that our online ecosystem has created, you have to be frictionless.
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