
Yes I Can: Marketing to People with Disabilities
Under the Influence with Terry O'Reilly
00:00
Empowering Representation in Advertising
This chapter examines Channel 4's groundbreaking promotional campaigns for the Paralympics, focusing on the inspiring narratives of athletes with disabilities. It highlights the importance of inclusive marketing strategies that reflect diversity and enhance connections with audiences, emphasizing both social justice and economic opportunity.
Transcript
Play full episode