2min chapter

The ONE Thing cover image

364. Harnessing the Power of Influence with Brian Smith

The ONE Thing

CHAPTER

The Difference Between Goal and Tactic

A goal is to sell, i don't know, ten thousand dollars a month in widgets. Well, you have to have smart tactics to reach that goal. You can develop tactics that ask those same questions. Is this tactic? Be specific about the tactic. How do i measure that tactic? How do i know if that tactic is successful? And you just repeat that challenge. It provides built in rsponsibility, built in team cohesiveness because everybody understands where everything starts from.

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