Ecommerce Playbook: Numbers, Struggles & Growth cover image

Meta's New Setting Beat Our Old Campaign by 18%

Ecommerce Playbook: Numbers, Struggles & Growth

00:00

Intro

This chapter discusses Meta's new Incremental Attribution offering, which transforms advertisement measurement methodologies. It highlights its advantages over traditional models, the challenges of incrementality measurement, and the implications for conversion-based bidding and optimization in advertising practices.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app