MVRDV: How To Win Work (w/ Inger Kammeraat, Jan Knikker)
Architecture & Engineering Business Strategies
00:00
Navigating Creative Collaboration in Architecture
This chapter explores the operational structures within a creative organization, emphasizing the synergy between design and non-design functions to promote effective project delivery. The speakers discuss the necessity of a cohesive workplace culture, alignment of systems, and the importance of collaborative dynamics among specialized teams. Additionally, the evolution of client relationships and the strategic transition of architects into business development roles are examined, highlighting the ongoing challenges and innovative approaches in the architectural industry.
Transcript
Play full episode
