11min chapter

Build For Better cover image

Build for Better - Tom Goodwin on Rethinking

Build For Better

CHAPTER

Rethinking Product Design

The speakers express their disappointment with the initial designs of electric vehicles and question whether it was a deliberate attempt to sabotage the market or a misunderstanding of consumer preferences. They discuss the concept of rethinking and redesigning things that have been done a certain way for a long time, using the example of Tesla redesigning the wheel. They also emphasize the importance of having innovative ideas that are safe and not result in harm.

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