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14min chapter
266 iOS 18 Notes App Rumors, Podcasting Gear Talk and the Future of Podcast Success Measurement
The Feed The Official Libsyn Podcast
Navigating the Complexities of Podcasting Revenue Models
This chapter delves into the challenges of the current CPM model in podcasting, critiquing traditional measurement methods like Nielsen ratings and advocating for engagement over team size. It also explores the historical basis of radio measurement and the impact on ad rates, highlighting the need for adaptation in the industry. The speaker emphasizes the importance of exploring alternative revenue models like premium subscriptions and grants to support sustainable podcast production.
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Discover
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