190 - The Truth About Marketing to the Enterprise | Demand Gen Live S2 x49
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The Sales Motion Is Significantly Different at S M B to Enterprise
The sales motion between enterprise deal and a velocity for k c v products are totally different. I'm sort of in agreement with you, that great marketing, regardless of can look the same regardless of the velocity of the sales. Data driven companies lie to themselves about being data driven. In marketing, we need to have attribution on leads they need to be at the channel level. This is what we're going to measure because our technology is,. That's how our technology measures it.
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