S03.EP18 - Brand Positioning with Ulli Appelbaum
JUST Branding
How Did You Come Around to Write a Book on Brand Position?
The book is a long labor of love. The idea behind the book, I literally had 20 plus years ago. So that's really how it came about based on these patterns you see across categories and brands. And so I started to collect case studies and your life takes over.
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