MBA2058 Must Read: Zero to Sold by Arvid Kahl
The $100 MBA Show
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I'll Live Without Vidam and C for a Couple of Days
If your product allows your customer to do what they want for a living, make money provide their ser you're in a good, good business. Your current customers already have a solution to the problem, but the solution's just not good enough. Arvid rounds off the book by emphasizing that your product, what you sell, is not the business. Your system is your business. The systems are valuable assets. They are what people are actually buying when they’re buying your company. If there's a system places documented, this is worth gold. You can actually sell the system and not theBusiness. I'm so pumped to have rutger's university as one of our sponsors because
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