14min chapter

The Retail Pilot cover image

Twinning and Winning - How Alex & Mike Faherty Built the Faherty Brand One Colorful Thread at a Time

The Retail Pilot

CHAPTER

Collaborative Growth in Apparel

This chapter explores the collaborative efforts and organizational structure within the company, focusing on the development of their women's collection and new denim line. It emphasizes strategic growth in the women's segment, sourcing practices, and innovative product offerings while addressing the competitive landscape in the apparel industry. Additionally, the speakers discuss upcoming collaborations and the importance of authentic marketing strategies in expanding their retail presence and customer connections.

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