3min chapter

Marketing Week cover image

This Much I Learned - Patagonia's Alex Weller on the power of purpose

Marketing Week

CHAPTER

Is It So Important for You When You're Marketing to Use This Business for Good?

i think it's really interesting in the way that you approach markting as well. Why is it so important for you when you're marketing to kind of folcus on the message and the community than purely selling products? E, i think tha philosophy within your businesses is so deeply ingrained and so embedded in what you're trying to achieve. I know that you don't want to feel a superficial desire for products. And when people buy your products, you know, it's about durabilityand repairing those products and products that last....

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