HUNGRY. cover image

22 Laws of Food & Drink Marketing You've Probably Never Heard Before - Rory Sutherland

HUNGRY.

CHAPTER

Enhancing Customer Satisfaction through Unexpected Delights

The chapter delves into the importance of small details in food and drink marketing, emphasizing the impact of unexpected delights like extra chips or a diverse range of sauces on customer satisfaction. Anecdotes about failed attempts at product alterations and turning delays into positive experiences illustrate the significance of key components and framing in creating rewarding customer interactions.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner