This chapter discusses the book 'Made in America' by St. Walton and its significance in business, highlighting the difference between promoters and operators in the market. It emphasizes the importance of transitioning from promoters to operators in the internet marketing industry to effectively scale a business to eight figures.
How do you grow your business from a scrappy 1-man band to a well oiled 8-figure machine? This transformation is hard and most entrepreneurs don't make it...You need to change who you are at a fundamental level. You need to evolve from a "promoter" to an "operator". History shows us that promoters never last, they thrive in new markets but quickly get taken out by disciplined operators. If you want to win in business over the long term -- you must become an operator -- this video shows you how.