In this AI marketing podcast episode, Dan Sanchez breaks down how to use AI not just for sales enablement but for sales protection. He introduces a high-level automation built with ChatGPT to filter out bad leads before they enter your funnel. Learn how to protect your brand, your sequences, and your team from lead pollution and malicious prompt injections—all while ensuring only the best leads reach your sales team.
My Favorite AI Tools:
Resources Mentioned:
Timestamps:
- 00:00 - Why not all leads are good leads
- 01:10 - Overview of the vetting sequence using High Level + ChatGPT
- 03:00 - Personalized action steps with AI (and the risks it poses)
- 04:45 - How malicious data can damage your brand and credibility
- 06:30 - Introducing LeadGuard 1.0: The AI gatekeeper
- 08:50 - Collaboratively crafting the perfect lead-vetting prompt
- 10:30 - Testing, improving, and hardening the prompt
- 12:00 - Setting up automation branches (yes, no, misfire)
- 14:00 - Why you should tag and review bad leads
- 14:30 - Encouragement to build your own lead filtering system
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