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Adyen: A First Principles Payment Platform - [Business Breakdowns, EP. 50]

Business Breakdowns

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The Rise of Adyen: Founding and Growth

This chapter details the founding story and strategic evolution of Adyen, a payment platform established in 2006 by seasoned entrepreneurs. It examines how their innovative approach and industry experience allowed them to compete against established giants, focusing on key milestones and strategic partnerships that fueled their growth. The narrative highlights the importance of transitioning payment processing from a commodity view to a critical revenue-generating element for merchants, emphasizing the company's financial structure and competitive advantages.

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