2min chapter

The ONE Thing cover image

403. Process Can Set You Free with Hilary Corna

The ONE Thing

CHAPTER

Where Are Things Falling Through the Cracks?

A great question asked is, where are we falling through the cracks? It really cuts to the chase. We think everything matters. It doesn't. If you really ask the question, where are the top three to five touch points that matter the most to the customer? The answer is very clear typically. And those are the ones you should focus on, not all of them.

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