Reflections on the Journey to Chief Marketing Officer with Jim Stengel
The CMO Podcast
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The Balancing Act of Marketing Leadership
This chapter explores the complexities of a career in marketing, focusing on the balance of creativity and analytical thinking termed 'magic and logic.' It discusses the evolving role of the Chief Marketing Officer and the importance of brand management, emphasizing mentorship and the cultivation of relationships within the field. Additionally, the chapter addresses the challenge of establishing marketing as a vital business driver while overcoming common feelings of imposter syndrome among leaders.
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