Strategies for Pricing and Discounts on Amazon

Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace.

In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: traffic, click-through rate, and conversion rate. He covers the factors affecting each of these metrics and how to drive growth at every stage of the Amazon sales funnel.

Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.

On this episode of DTC Pod, we cover:
1. Strategies for New Amazon Brands
2. How to Grow Traffic, CTR, and CVR on Amazon
3. Factors that Affect Sales and Conversion on Amazon
4. How to Optimize for Paid and Organic Search on Amazon
5. Tips for Optimizing Amazon Product Listings
6. Ways to Increase AOV and LTV on Amazon

Timestamps
00:00 Mina Elias’ background, how he started an Amazon agency
04:04 Three core pillars to scaling your brand on Amazon
05:39 Maximizing product visibility through strategic paid advertising
11:13 How to budget for Amazon spending
13:31 Tips for structuring Amazon PPC campaigns, setting up Amazon DSP
16:52 Growing your organic traffic on Amazon
19:33 Breaking in as a new brand; the importance of product differentiation
21:17 Seven factors that affect click-through rate (CTR) on Amazon
25:04 How price affects Amazon reviews and star ratings
27:33 Split testing discounts, coupons, and tracking profits
31:22 Best practices for optimizing Amazon product titles
32:21 Why choose Amazon FBA over FBM
33:34 How to earn the Amazon Best-Seller Badge
35:03 Factors that affect conversion rate on Amazon
36:45 Considering the buyer's perspective when creating an Amazon strategy
38:09 Optimizing videos on Amazon product listings
39:39 How to write effective Amazon bullet points
40:05 Amazon virtual bundles and how they affect conversion rate
42:51 Brand story; standard Amazon A+ Content vs Premium A+ Content
45:19 Leveraging user-generated content (UGC) to boost Amazon sales
46:25 Amazon Posts and Amazon Storefront
47:47 Importance of reviews with images on Amazon and how to get them
50:01 Ways to increase average order value (AOV) on Amazon
51:13 Ways to increase lifetime value (LTV) on Amazon
53:03 Testing and optimizing Amazon product listings

Show notes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content

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Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLC
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic