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A deep-dive into product-led growth & self-serve strategies — Notion’s & Dropbox’s Kate Taylor

In Depth

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Dropbox - What You've Learned From Dropbox?

Nike is moving from a top down sales model to one that's more product led. The team at dropox was once called bound sales, but it moved into the marketing org and started to make it more of a value driven answer for customers. And what we were seeing is that there was a considerable lift in revenue from reps. We're motivated off of having value conversations and kind of what you can call like an alleop, or just like a quick slam dunk question that customers had that we could answer. It's both go to market or design, and really product at its core.

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