The Role of Analytics in Data-Driven Campaigning

Prof. Kate Dommett, Professor of Digital Politics at the University of Sheffield, and Dr. Simon Kruschinski, Postdoctoral Researcher in Communication at the University of Mainz, discuss their new book: Data-Driven Campaigning and Political Parties.

We discuss the book's theoretical framework on how system-level, regulatory-level, and party-level factors explain variation in data-driven campaigning across five democracies: the US, UK, Canada, Germany, and Australia. 

Prof. Dommett and Dr. Kruschinski also break down their findings on how data, analytics, targeting, and personnel differ across these five cases, and how regulation might need to focus on broader structures in the electoral system to minimize the potential harms of campaign practices.