The Importance of Product Development in Product Development

I think that the mass customer has maybe certain things that she really wants to spend her money on, and I respect that. And for me, I always wanted to create my own brand and I needed to sort of identify what that was going to be. Westman is definitely Westman, it's definitely more of the object moment. Yeah. It's not just the payoff of the color. I mean, that's part of it too. But it's, you covet the object. It's like a fetish object.Yeah. It's exactly. You can also certainly play around more. You can have, you can get more for your money. yeah. Well, Westman is