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Why I'm The Most-Quoted Person In Alex Hormozi's $100M Offers

The Jason Fladlien Show

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How to Anchor Your Price to the Value of Your Offer

People love to associate with the high end. They love to dream and live it vicariously. And then when they discovered it's not a vicarious thrill, they could actually own it. That's when money gets made. We always want to establish whatever we're offering and link it and anchor it to the highest price possible. You do that. You make money in no time flat.

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