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How Consultants Stand Out In A Mass Messaging World With Jamie Mustard: Podcast #257

Consulting Success Podcast

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How to Turn Your Message Into a Road Sign

In 19 98, there was a woman who was doing research work for a microsopten apple named linda stone. She coined the term continuous partial attention to describe how we were being hitin with so much messaging that we were only partially paying attention. Most of us wido as we be in the fetal position, cowering. So what i teach in my book is ay, how to magnetize that attention for a split second, and then how to hold it. Attention is one of the most important commodities of our time.

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