E044: January retail sales, Yeti’s earnings, Shopify’s Q4 & More
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Exploring the Value of Accurate Marketing Attribution in Online Advertising
This chapter explores the significance of precise marketing attribution to avoid inefficient expenditures. It delves into the complexities of identifying the actual source of sales in digital advertising, especially with prominent platforms exhibiting bias. Northbeam's multi-touch attribution is proposed as a reliable alternative, showcasing their reliance on data and the proficiency of their team.
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