Apple's big bet on virtual reality
Tech Life
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Apple's New Direction: A Brand New Product Category
Leo Gebbe is a principal analyst working with CCS inside Apple Park. He says the company has taken a bold radical new direction by launching itself into a brand new product category. The price tag of $3,400, $999 is obviously huge and consumers are going to have to think long and hard about whether this is a device they want to spend their money on.
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