In this episode, Leah Tharin, Growth Advisor for scaling B2B companies, dives into how she grew her audience on LinkedIn and Substack from 0 to 40,000 subscribers in just one year.

Previously, Leah was the Head of Product at DeinDeal and Jua, and led the core product at Smallpdf to over 50 million monthly active users.

Specifically, Leah shares how to:

Define your audience and find your unique voice.
Tailor content to meet your audience’s needs effectively.
Transform your audience into a thriving community by extending your presence beyond social platforms through the use of podcasts, newsletters, and chat platforms.
Identify and engage with superfans across various mediums.
Plan meetups to build deeper connections with your community.

Resources:

Product-led Growth for B2B Courses: https://maven.com/leah-tharin

Productea with Leah Podcast: https://www.leahtharin.com/p/the-productea-with-leah

Leah’s newsletter and blog: https://www.leahtharin.com

This episode is brought to you by:

Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

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