I think email is a real dependency. Do we, do you think that everybody will be using email the way they do in 10, 15 years? I use it a lot less than I used to. Most of the digital publishers I know are just hugely dependent on Google. And if you can get your story underneath that Google search bar, and it's mostly just the worst click bit you've ever seen,. It's worse than what was on Facebook in the 2015 is under the Google search box right now.

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