2min chapter

Hidden Brain cover image

How to Really Know Another Person

Hidden Brain

CHAPTER

Tessa, What Was Your Job?

Tessa Tesla had a part-time job selling high-end men's shoes. The sales team developed clever strategies of figuring out who they could approach, she says. They would pay attention to things like what people were wearing and how comfortable they seemed in an expensive store. All these pieces of information were used to try to figure out who the optimal customer would be.

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