2min chapter

"World of DaaS" cover image

Nicholas Thompson, CEO of The Atlantic: AI and Media

"World of DaaS"

CHAPTER

The Importance of Having a Good Brand

The Atlantic has had a great brand for 150 years or however long it's been around. It's one of those few venerable institutions that has stood the test of time. And so when you are in the situation where you have a wonderfully smart benevolent, she's a fabulous owner, we are very fortunate.

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