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PREPPY: The Surprising Origins of American Style

The Next Big Idea

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The Next Big Idea Daily: A Masterclass in Better, Smarter Living

Michael Kavanett talks to Maggie Bullock about her new book, The Kingdom of Prep. Bullock tells the inside story of the rise and near fall of J.K.R.U., an upstart fashion brand. How did it grow into a multi-billion dollar brand? If this was happening today, they'd be all over fast company.

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