The Evolution of Design Leadership

Many design leaders think that their job is still kind of creative director or to tell other people how to do the design. When you get to be a director, you're no longer able to do as much critique and review. Your job is this kind of information conduit. They're not really problem solvers themselves. That's not their job. You're not selling the design director roles, particularly strongly. No, it's a hard role and not a glorious role, not a thankful,It's a thankless role. It's a necessary one.

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