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Andy McCotter-Bicknell - Head of Competitive Intel, ClickUp - How to do competitive intelligence
The Growth Hub Podcast
Product Marketing and Competitive Intelligence
competitive intel and product marketing both pretty much contribute to positioning of the company. Marketing should play a role in making sure that strategy is distributed, easy to digest for prospects and customers. And then separately, when they're building out buyer personas, it's really important for them to be brainstorming with competitive intel.
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