373: Dr. Robert Cialdini On Using Influence And Persuasion To Grow An Ecommerce Brand
The My Wife Quit Her Job Podcast With Steve Chou
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The Most Effective Star Rating That Pro Uses Conversions to Your Products
The most effective star rating that pro uses conversions to your products on your site is not five point reviews. If it's below four point two, people are saying, maybe this isn't such a great thing. And in fact, i actually never read the five star reviews. I only read the two and the three stars. So you move immediatelyto the social proof. You diminish that one by saying you're an outlier. That's truly there.
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