The Shift to Video and the Unsustainability of Social Media

This chapter examines the shift towards video content on social media platforms, discussing Instagram's 'reels' feature and the Facebook pivot to video. It explores the repercussions of prioritizing video content, the collapse of news organizations invested in video, and Facebook's miscounting of video views. The conversation also delves into the potential collapse of social media due to content overload and user tolerance, as well as the reconsideration of social media usage in the post-pandemic phase.