Navigating Competition Through Innovation and Subscription Models

An encore episode, exploring the unconventional leadership journey of Carl Bass, a self-described renegade and reluctant executive who took the reins at Autodesk during turbulent times. Facing the global economic crisis of 2008, Bass led with conviction, balancing bold decision-making with the uncertainty of an evolving market. At one point, convinced the company might fail, he risked his own money to introduce a groundbreaking new business model. How Bass's steady hand and innovative thinking not only helped Autodesk survive but transformed it into a 21st-century success story. This conversation took place in 2019. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.