How Should Companies Think About That?

Howard: One of the corps challenges is they don't have the person to run the round table with the manufacturing c m os that can be a peer or or a thought leader. Howard's house, how should companies think about getting that person in rit cause if you have ten um. I've been a marketing manager before, trying to sell to emerg medicine physicians. If i hosted the emergency medicine physician round table of okohoma, nobody would show up. And so and that's just reality, right? So even where you start, the communication matters bit.